The Footprint Platform

One system that
seals all six leaks.

Your website, search visibility, CRM and follow-up — connected. Every lead tracked from first click to booked job.

6
Leaks
One system, not six vendors
40
Templates
Or a fully custom build
0
Passwords we ask for
Official delegated access only

What it solves

Four problems, one platform.

Most owner-led businesses don't have a traffic problem. They have four places where money quietly disappears.

Know where every lead came from

Stop guessing which channel pays. Every enquiry is tagged to its source the moment it lands.

  • Lead source attached automatically
  • Phone calls tracked to campaign
  • Spend tied to booked jobs
  • One dashboard, not five logins

Stop losing leads overnight

The second contact is where the money is. Most businesses never make it — or make it a day late.

  • Every enquiry captured and timestamped
  • Automatic follow-up on arrival
  • Nothing unanswered until Monday
  • Full history in one thread

Get found in Google and AI answers

Search has split. You need to be in the map pack, the results, and the answer the AI gives.

  • SEO, AEO and GEO as one effort
  • Google Business Profile managed
  • Presence in AI answers measured
  • Local pages for your service area

Turn data into booked jobs

Compliant data and a real CRM, so outreach is legal, targeted, and measurable end to end.

  • TCPA and DNC scrubbed data
  • Scrubbed before you dial
  • Visitors converted, not counted
  • Reporting you can act on

Proof

Running on the system.

A few of the businesses we've built for, and which of the six leaks we sealed.

Home services · HVAC

City-to-City HVAC

BuiltFleet website plus city pages
SealedClarify · Trust · Demand
How we did it
  • One brand system across the whole fleet
  • City pages built for each service area
  • Search visibility tracked per location
6leaks in the system

Insurance

XactInsure

BuiltPositioning, website, lead capture
SealedClarify · Trust · Convert
How we did it
  • Positioning rebuilt around the buyer
  • Quote capture with follow-up attached
  • Compliant consent captured at the source
6leaks in the system

Cleaning services

The Clean Hustle

BuiltBrand, website, follow-up
SealedClarify · Convert · Follow up
How we did it
  • Brand identity created from scratch
  • Booking flow with instant confirmation
  • Automatic follow-up on every enquiry
6leaks in the system

Features

Everything the system does.

One team, one platform, one point of contact. No vendor seams for a lead to fall through.

  • Website design and build
  • SEO, AEO and GEO
  • Google Business Profile management
  • Local and city pages
  • Landing pages
  • Content writing
  • Brand identity and positioning
  • Chatbot integration
  • CRM implementation and management
  • Follow-up and nurture automation
  • Call tracking
  • TCPA and DNC scrubbed lead data
  • Social media creation and management
  • Review generation
  • Closed-loop ROI reporting
  • Client portal and dashboards
  • Asset and access management
  • Growth consulting

Four of these are free for the Founding 100 →


Your data

One place, not six.

Disconnected data is the most expensive problem most businesses have, and the least visible.

Without a system

  • Leads sit in an inbox nobody checks twice
  • Ad data lives in Google, calls on a phone bill
  • Website traffic counted but never attributed
  • No idea which channel produced the last ten jobs
  • Budget split by gut feel

With the platform

  • Every lead captured in one place, timestamped
  • Source channel attached automatically
  • Calls tracked back to the campaign that earned them
  • Reporting that shows what actually paid
  • Compliant data feeding your targeting
100%
Set up by us
You don't configure anything
0
Passwords stored
Delegated access, revocable anytime
1
Login for you
Your portal, everything in it

What's included

Free, and what sits on top.

The Founding 100 seals four leaks at no cost. The last two — follow-up and optimization — are what turn a website into a pipeline.

Platform capabilities by plan
Capability Founding 100 · $97/mo Growth Full system
Custom website + hostingIncludedIncludedIncluded
Brand, positioning, copyIncludedIncludedIncluded
Basic SEO + Google Business ProfileIncludedIncludedIncluded
Client portal + reportingIncludedIncludedIncluded
Call trackingIncludedIncluded
CRM implementationIncludedIncluded
Follow-up automationIncludedIncluded
Chatbot integrationIncludedIncluded
Social media managementIncluded
TCPA / DNC scrubbed lead dataIncluded
City and local page programmeIncluded
Growth consultingIncluded

Growth and Full system are quoted to fit the business. Talk to us and we'll tell you honestly which one you need — including if the answer is neither.


Why us

Technology is in our DNA.

We didn't bolt a platform onto an agency. We built the system first, then built the team around it.

Estero, FLBuilt here, working nationwide
0 passwordsOfficial delegated access only
100% done for youNo configuration on your side
One teamNo vendor seams
6 → 0 Six leaks between attention and revenue. Zero is the goal, and it's measurable.

Founding 100

Run it on your business.

A $2,499 website and four sealed leaks, free. $97/month, locked for life.

Claim your spot

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